In 2014,it is our intention to leverage on the successes of the past two editions to forge a lucid and instantly identifiable philosophical pathway for the brand. More importantly, it is our thinking that by playing on the well documented virtues unique to our clime, we would be able to deliver a wholesome package, which consistently reinforces the brand CARNIRIV and ostensibly adds the much needed impetus to our tourism development narrative.
The 2014 edition of the carnival is tagged “CARNIRIV 2014: ONE PEOPLE ONE LOVE EDITION”, with the theme “Unified in our destiny”.
And is set to run from December 14 to December 20, 2014.
The underlying thought behind the tag and theme for this year stems from the basic predisposition of the Rivers people to warmth and hospitality.
A slightly keener examination would then reveal these virtues as being the direct consequence of our natural instinct to wrest adversity off our common destiny and prevail by the consequence of our predilection for love, affection and respect for our common kind.
In essence, the Rivers people display a penchant for peace and a strong regard for positive evolvement under an atmosphere of unity.
In effect, to attract solid future investments(foreign and local like)to Rivers State, the strong points of our current social existence as a people ought to be persistently and directionally emphasized.
So, in our bid to welcome the rest of the world to our green environment bustling with a plethora of super-viable economic and investment opportunities, we must brace-up to tell palatable tales and sing mellifluous songs of the peace and security in the land of our fathers-accentuated by the unit shared by its variegated civilizations and facilitated by the spontaneity of warmth and love exuding from the heart of its peoples.